Take the Fundamental Factors Self-Check to gauge the Market, Magic, Moxie, and Mentors of your business venture. If these are not "right," nothing else really matters. It's not that a business with some weaknesses in these areas can't survive; but it's highly unlikely that it will flourish.
Watch the Four Fundamental Factors video!
Fill in your answers to the questions below. Read the reference material for clarification. Edit the answers. Then run the whole thing by your Mentors for their reactions. Repeat as necessary.