Take the Fundamental Factors Self-Check to gauge the Market, Magic, Moxie, and Mentors of your business venture.  If these are not "right," nothing else really matters. It's not that a business with some weaknesses in these areas can't survive; but it's highly unlikely that it will flourish.

Watch the Four Fundamental Factors video!

Fill in your answers to the questions below.  Read the reference material for clarification.  Edit the answers.  Then run the whole thing by your Mentors for their reactions. Repeat as necessary.

Market

• What significant underlying market group/trend/opportunity will carry your business to success in spite of itself?  See Riding the Wave.
• What compelling end-user need will your business address?  See Two Important Questions.
• Do the intended buyers already agree that they have a compelling need?  See The First Electrolux Salesman in Kansas.

Magic

• What makes your product/service special?  See Simple is Good!
• And how does your magic translate into a price? See Price and Value Blog Post or Video.
• What differentiates you from competitors and substitutes? See Common Wisdom.

Mentors

• Who will provide the information you lack?  See Daniel Boone Was an Entrepreneur.
• Who will give you a fresh point of view?  See Old Age and Treachery.

Moxie

• Do you have what it takes?  See How Much Do You Want It?
• Energy and determination make more difference than any other factor.  See This Is As Clear As It Gets.
• Moxie Roots: Moxie is one of America's original soft drinks sold in 1884 and our nation’s first mass-marketed soft drink. More about the drink Moxie...