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Marketing

Online marketing resources about website promotion and advertising, creating passionate users, and marketing metrics.

Creating Passionate Users
Give users what they actually want, not what they say they want. And whatever you do, don't give them new features just because your competitors have them!

Marketing Metrics Made Simple
This website is an overview about marketing metrics, including gross rating points, media impressions, and many other established measurements – plus new kinds of measurements and software tools.

Web Marketing Today
How can you get more visitors to your website? What can you do to stimulate traffic?  Here's a checklist of 32 items you need to consider. Many of these you're probably doing already; others you meant to do and forgot about; still others you've never heard of. Of course, a great deal has been written about this. You'll find links to thousands of articles on site promotion in our Web Marketing Research Room.

You Suck at PowerPoint!
Five shocking design mistakes you need to avoid.

To view a list of sample template press releases, please click on the following:


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